by Zach Schabot

Simple how-to guide for redesigning a real estate office

The look and feel of an office plays an important role in supporting company culture. It sets the tone for agents and internal staff, but also extends your brand to consumers. There are many brokers who would love to give their offices a face lift but don’t know how to go about it. They don't know where to start and they're apprehensive about how their agents will react. They are stuck. As time goes on, their office space gets more and more dated and inefficient. 

Could someone create a how-to guide for redoing an office?  There is no such thing as a universal office design, but having a game plan for making the transition would be invaluable. 

For example, how to evaluate IF you need to make changes. How and when to discuss the changes with agents. Maybe include some basic design tips that can make big impact. A list of questions to help evaluate the personality of the company. Or how to choose designers and architects. 

Whether you want the vibe of the brand to be urban, modern, eclectic or traditional, the office space is an integral part of the equation. Making changes are scary and require investment. If someone has a guide, it will make the decision that much easier and the transition smoother. 

Brokers and company owners

4 Comments

  1. Great points here. I firmly believe that it can depend on the mentality of the agent in a specific market. Our area is more “territorial” than some. The difficult part aside from the cost of the renovation, is the mindset of the agent. I feel discussing this with some of your top people first and hopefully getting them excited about the change. I would also say a “hybrid” design makes more sense in some markets…especially mine. There are numerous examples of this working in Texas, California as well as the Carolinas. It’s a gutsy move. The hybrid would be an area with desks and and the larger portion without-just work tables. To this point, I believe a tech area would be required as well. To save money, do the research of the companies that have made the big move. You don’t have to hire architects and designers, most are smart enough and innovative to do this. I would welcome anyone who has done this to contact me as well as post the stuff here.

  2. I think the question might be how much space is needed for brokerage based on their model. Some brokers need more space and private offices based on the size and profit models. And once that is determined than you can move into design.

    We have just made that decision as a brokerage in our second year of operating. We maxed out our 3500 sq/ft office with 24 member of the firm. Through discussions with our agents and as leadership we almost follow other models and went to rent a 6000 sq/ft office. But after review of our core values and mission statement of being part of the community we determined that we need to grow by open small spoke offices that where 1000 sq/ft each planted in the communities we wanted to be effective in

    Once we determine the spaces and communities we wanted to be a part off we didn’t try to make the space like all the other space but really looked at what could the space do for the community. So one Spoke office will offer co-work rental offices and the other is being built out with white walls and trim for a art gallery for school kids to display there art and have a gallery night once a month.

    So as we open 2 new spoke offices in the next 30 days I hope to have the model for our brokerage to grow and look more like the Edward Jones of Real Estate Brokerages than one of the Big brokerage office in a commercial building.

    1. You have some absolutely creative and fantastic ideas here. I love your focus on integrating into the community and having the office reflect the local needs. It opens up a world of possibilities, to connect and engage locally. Well done!

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