by Eric Post

Deeper property guides for buyers’ agents

Listing inventory (homes for sale) is the product of the industry. In a normal business, the sales people are the most knowledgeable resource for the product being sold. They know the features, benefits and story behind the product. However, this isn't true in real estate. In most cases, the buyer's agent (the sales person for the product) has never seen the property until they present it to the buyer. This creates an anomaly within the sales paradigm placing the buyer's agent in poor position where they can’t answer every question the buyer may have or point out all of the saleable features of that home. The success of the showing may often hinge on the sales agent relying on the small bit of information they garner from the MLS. Nobody knows the property better than the seller or listing agent and yet they aren't able to be at most showings. This creates a process that is unfair to the buyer, buyer's agent, listing agent and seller.

Create a platform where listing agents in tandem with sellers (who are extremely motivated to sell their home) can provide showing tools and instructions for buyer's agents. This wizard based system will enable both parties the ability to upload audio explanations for special features, photos of landscaping from alternative seasons, copies of receipts or before/after photos for additions/remodels, testimonials about the schools, videos of the neighborhood features, etc.   This content would be fully accessible on any web enabled device. The buyer's agent could literally review this content minutes before a showing while sitting in their car or whenever they want. This content would reside on the Web and be provided to any buyer's agent who schedules a showing from the listing agent. If the agent is using Beacon technology, this could be transmitted directly to the buyer's agents once they arrive at the home.

Property Guide. REGuide, Morehome.

11 Comments

  1. What if there was a tablet for showing agents to use during the showing where it would be available as an electronic brochure. Obviously, you would have a note telling the agent not to remove it from the property. The tablet would have a dynamic menu that allows the buyer or agent to find answers to questions and tell the story about the home they want to communicate. On the tablet seller’s video interviews along with other information could assist the showing agent communicate the story that needs to be told. It would not always be easy to tell the right story but once enough of them done this as everything could be refine into a compelling message that helps everyone in the process.

    Just a thought…

    1. Bingo. I’m working on that exact solution. About 10 years ago, I tested recording audio on a small voice recorder and leaving it at the door with a “play me” sign on it. It worked but isn’t as dynamic as video/audio.

  2. this is a wonderful concept but what comes to mind is the legality of the information pipeline. Without being able to verify information is it simply enough to say we are “passing along the information provided to us” without actually remaining liable for it?

    As this industry is so litigious now and Seller’s have been known to either omit or exaggerate information is there a way we could actually share the information without risk?

    1. I agree with Veronica. A seller will most likely try to omit the negatives aspects of a property and neighbourhood. Although I like the idea of providing extra and valuable information from the seller, but it should definitely be filtered first.

  3. I like the idea. As for liability, wouldn’t it be viewed like a digital Seller’s Disclosure, with the buyer still encouraged to do their own due diligence?

    My mind is racing with a bigger application, which would be to market to home owners as sort of a ‘My Home” social media site. Home owners can log on and document the maintenance, upgrades, remodeling, etc. they do to their home. Share with friends, brag. The site would be home centric, not person centric so that the “record” could pass from home owner to home owner. Eventually the house would have a rich recorded history for anyone living in it or thinking about buying it. If the owners themselves aren’t interested in keeping up the documentation, perhaps it could be a repository pulling from county permit records, utility companies, Google street shots, etc. Even contractors could upload before and after shots to use for marketing.

    Too ambitious? What do you think? :)

  4. It would be called “Housebook”, and will have to be licensed to Facebook to avoid a law suit for name infringement….. ok, I’m joking….. a little.

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