Deeper property guides for buyers’ agents
Listing inventory (homes for sale) is the product of the industry. In a normal business, the sales people are the most knowledgeable resource for the product being sold. They know the features, benefits and story behind the product. However, this isn't true in real estate. In most cases, the buyer's agent (the sales person for the product) has never seen the property until they present it to the buyer. This creates an anomaly within the sales paradigm placing the buyer's agent in poor position where they can’t answer every question the buyer may have or point out all of the saleable features of that home. The success of the showing may often hinge on the sales agent relying on the small bit of information they garner from the MLS. Nobody knows the property better than the seller or listing agent and yet they aren't able to be at most showings. This creates a process that is unfair to the buyer, buyer's agent, listing agent and seller.
Create a platform where listing agents in tandem with sellers (who are extremely motivated to sell their home) can provide showing tools and instructions for buyer's agents. This wizard based system will enable both parties the ability to upload audio explanations for special features, photos of landscaping from alternative seasons, copies of receipts or before/after photos for additions/remodels, testimonials about the schools, videos of the neighborhood features, etc. This content would be fully accessible on any web enabled device. The buyer's agent could literally review this content minutes before a showing while sitting in their car or whenever they want. This content would reside on the Web and be provided to any buyer's agent who schedules a showing from the listing agent. If the agent is using Beacon technology, this could be transmitted directly to the buyer's agents once they arrive at the home.