by Sarah Jones

Training platform for independent brokerages

When growing a small, independent brokerage, it becomes increasingly hard to scale and train one-on-one. There is no full training platform for independent brokerages to leverage. It’s a big undertaking to do it from scratch and an area of struggle and challenge.

Big companies employ trainers. There are also large training companies that specialize in training agents. There's no solution for the small, growing brokerage that was designed specifically for their brand, culture and marketplace. We think therein lies an opportunity for a training company to offer a custom training program designed specifically for a smaller company. While it would include the basics that probably apply to everyone, it would also allow itself to be customized by the broker who could add their custom content via presentation, video, or other medium to meld the unique aspects of the company with the tried-and-true training recommendations. It could also include a “Top Gun” mentoring training program that would allow access to the top talent of the group.

Small, independent brokerages

6 Comments

  1. Sarah, great clarity on the challenge. In our market, 50% of brokers operate with a firm of less than 10 agents. My mind moves to training resources that are live, digital, and web based. As we continue to experiment with our approach, I find more impact and reward from student/instructor/content that is collaborative- particularly for millennials and those heavily influence by technology. Real estate education is ripe for the move from mass production classes to mass customization instruction.

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  6. We’re a fairly new boutique brokerage with plenty of past industry experience and to handle the growth we designed an agent only website aside of our public site. We went back through all of our training/reference material over the years and posted it in individual blog posts using the categories to help agents find what they are looking for. One category in particular “New to Almost Home (our brokerage)” reinforced the onboarding process. We then created a Resources page so they could find forms or checklists. This also insured that they were using the latest updated versions. As we go forward, we make new posts and categorize them appropriately, so if an agent is looking for guidance working with buyers or sellers, they can just to the relevant posts. We share all our best practices with the agents and the agents take pride when their best practices are added (and given credit for them). It gets the entire brokerage engaged and growing to make us all better.

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